Digital Content Strategist

Job Descriptions:

• Develop and execute a highly effective monthly social media plan for all social media pages.
• Craft compelling and effective copy for social media platforms.
• Stay abreast of trends in the dynamic world of social and digital media, monitor competitor activities, and understand new measurement tools.
• Solve problems to effectively communicate the company’s message across various platforms.
• Demonstrate proficiency with Facebook Business Manager and Ads, Instagram and LinkedIn Ads Platform, and Google Analytics.
• Monitor and report on social media analytics daily, weekly, and monthly (including impressions, reach, click-through rates, etc.) and adjust campaigns to boost user engagement.
• Create engaging digital content, optimize it for online platforms, and ensure consistency in messaging.

Qualifications:

• Bachelor’s degree in communication, marketing, advertising, or a related field.
• With at least 3-4 years of experience in digital marketing and strategic planning.
• Background in content creation, digital marketing, or communications.
• Strong creative skills for developing innovative and effective social media strategies.
• Ability to think creatively and translate ideas into compelling brand messages.
• Analytical skills for evaluating the effectiveness of social media content or campaigns, conducting market research, and making data-driven decisions.
• Well-versed in digital marketing strategies and social media platforms, with familiarity in online branding, content marketing, and leveraging digital channels for brand promotion.